I have noticed this happening in the last year or so, but this article at Breitbart London sums it up nicely: you can use SJW outrage to get your work out there, talked about, and (most importantly) bought. There’s nothing like fresh, crisp bills in your pocket to make you smile, and keep the creditors at bay.
So here’s the deal: in my books, the villains are often women. They are certainly some of the cruelest characters I’ve written. I have no ethnic diversity, unless you count some magical creatures in the diversity tally, but no one has dark skin, or yellow skin, or is transgendered, or homosexual. Basically I write about a fairly insular white society. Similar to Iron Age Celts.
Oh, and the main character in A Bard Without a Star? He was completely inspired by Vox Day.
Which may or may not be true. But the thought of the SJW’s working themselves into a lather over such a claim, and what a horrible person I must be for even saying it, is quite satisfying. And possibly a great way to bring eyeballs and even wallets to my books. They’re all available on Amazon, and have plenty of offensive content for all.